Sponsorship for a sports team refers to receiving donations either goods or services or money from individuals, local businesses or companies.
There is a mutual relationship whereby the team is used by the sponsor for advertising or marketing through a banner in the stadium or the logo printed in their jerseys. The team should be able to produce a good quantifiable audience by affluence and number of attendance to get the best sponsors.
Networking is used by executives in marketing and advertising firms as an infrastructure to build sells. This can be achieved by using the parents and friends of the sports team to get the desired sponsors.
The sports club money accounts should be managed well to earn trust and maintain a long-term relationship with your sponsors. The sports club managerial committee should always be able to account for any expenses they have incurred.
There should be an attractive package for the sponsors. Think about the kind of business and pricing you can offer and be of value to them. Always be realistic with the pricing. In case, the sponsor is business oriented try to find a package that is realistic for both of you in terms of time, effort to fulfill and money.
The sports club should write a cover letter that briefly informs the sponsors that their marketing materials and names will be branded in front of their target business customers hence generating loyalty and brand awareness.
One can do online advertisement to get sponsorship. Open an online account, create attractive sponsorship packages, invite your team to work together with you since this creates a big network of spreading the word and hence many people who will get the information.
The sports team should research their target companies thoroughly to get to know their values better. This can be achieved by talking to people who work there and inquiring if they do have a functional budget for social corporate responsibility, by knowing all this it will save you time and resources you would have wasted in an unwilling company. After identifying a company you can now start writing your proposal. Make sure you understand clearly the company’s expectations in the sponsorship opportunity. Try if you can get service or products swaps to help in catering for your expenses.
You should be the first one to help in advertising a new business the company is planning to open. ’Coming soon’ signs should be jotted down in those locations for alerting the public.